Thanks to the economy recovery, the galvanic bike sales moderately rising these days. indeed India is seen as time to come hub for e-bikes. In this report we shall discuss "what's going on in the Indian e-bike industry? "
How galvanic bikes begin in India?
News From India
Bangalore based Eko vehicles, Gujarat based Electrothem were pioneers in galvanic bike company in India. India, being new to this technology taken time to accept this.Slowly they picked up sales because of galvanic bike benefit of no-license and no-registration. But as the technology still in nascent stage, there were a lot of assistance linked problems faced by the costumer and due to the whole conception of galvanic bike lost the good will of costumers.
Then Uk based Ultra Motors ltd and India based Hero ( a Hero motor group company ) joined hands and flagged of a thriving output and marketing of galvanic bikes along with good after sales service. Though the pair had successfully branded the e-bike conception in India, they got separated and currently launching their products individually.
Mean while Avon cycles, Lectrix Motors ltd, Ampere vehicles pvt ltd, Ti cycles also launched their galvanic bikes and concentrating on the "know how"& "know why" aspects of e-bikes and hoping a big time to come for this business.
Some news articles from varied media sources to show the time to come trend of the galvanic bike store in India.
Ultra Motor India is planning to get underway three scooters, together with one in the high-speed category, and import a high- end model to India by next year. "Electric vehicles type is becoming more and more foremost globally and it will substantially grow in India as well. We are planning to sell 55,000 units in India in 2009-10," Ultra Motor Chairman and Ceo Joe Santana said. ( Source: Umi website )
Hero electric, the Hero Group company hopes to sell 25,000-30,000 bikes this year, up 40 per cent from last year. Its plant has an yearly capacity of 120,000 units.
Electrotherm India Ltd (Eil) has posted revenues of Rs.200 million in the July-September duration this year, compared to Rs.130 million in the former quarter. While the quarter under review, the company reported a 54 percent increase in the sale of Yo-bikes. (Published by the Thaindian.com in 28th Oct, 2008)
Bsa Motors, a Murugappa group company eyeing a store share of about 18-20 per cent by the end of this financial year ( 2009-10 ). The company plans to increase its dealership network from the present 30 in four southern states to about 100 within three months and thereafter increase it to about 120 by the end of this fiscal. company is expects sales of about 25,000 bikes While the current financial year. (As reported by The Hindu company Line on may 16th 2009.
Coimbatore based Ampere car pvt ltd is moderately addition their operations from galvanic bikes to hub motor and controller manufacturing. Their upcoming model V60 & Adya 60 has already bagged costumers due to its trendy look and performance.
The above new clips proves that this company is booming and the stated companies are having certain outlook in galvanic bike company in India.
Advertising campaigns
Currently only Yo bikes, Hero galvanic is airing a Tv industrial and giving promotional offers for their customers. Lectrix motors ltd had presented their e-1 model to the "man of the match "of all the matches played in Icl 2008. Most other companies are airing their commercials on local channels and following original banner advertisements. Some companies are giving regional promotional offers for festive seasons.
What companies should do to enhance the company in India?
1. Provide capability products to the buyer along with good after sales service.
2. Innovative Marketing campaigns to attract the prospective users.
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